Search Engine Optimization (SEO) is the act of adding content onto your website which has the potential to boost your website’s visibility and ranking with search engines like Google, Yahoo, and Bing. SEO is the process of creating changes to your existing website content and design to make your website more appealing to search-engine spiders and human viewers. Search engines are the method by which people all over the world will find your website’s content and websites. SEO has been around for a long time; however, the process has become increasingly complicated and sophisticated in recent years.
Search Engine Optimization or SEO as it is also called, is a cost effective way to drive large amounts of targeted traffic to your websites. There are several ways to optimize your websites for optimal search engine results. Keyword research tools can be extremely helpful when you want to know how to target your niche market or how to get those targeted visitors to your website’s first page. It is a good idea to hire a consultant that will not only research keywords to use on your website’s content but also help you find out how to get those visitors to first page. One of the most effective ways to attract traffic to your website is to pay per click advertisements.
Pay Per Click is a simple concept and a way of Search Engine Optimization.
What you do is you pay the host of an ad space for each keyword or phrase you want your ad to display. This is a great way of driving targeted traffic to your websites from search engine results and also from natural traffic from websites where you have posted links to your own sites. In order to be successful with Pay Per Click, it is important to choose the right pay per click partner for your online marketing campaign.
Free from cost per click advertising such as Google Adwords and Yahoo Search Marketing can work if you know what you are doing. There are a number of different things you can do to build your list for your paid search engine optimization programs such as article marketing, social media, PPC advertising and blogging. Free from cost per click advertisements like Google Adwords is an effective way of Search Engine Optimization but does not drive as much targeted traffic to your websites. Many experts recommend using both organic search results and paid search engine optimization in order to reach the highest ranked results in Google, Yahoo and MSN. Organic search results will provide long term sustainable traffic to paid search marketing can give you instant results but you will have to keep paying for these results.
You may have heard that it takes longer to bring traffic to a website than it does to drop a website.
This is a very accurate analysis of Search Engine Optimization. The reason this is so true is because the average person looking for something to buy is searching for a few minutes before they leave, whereas the Search Engines are looking for hours. For instance, if someone is searching for a laptop on a particular keyword for 60 seconds before they leave their computers will have a good chance of finding the product they were searching for. So, if you want to be on top of the search results you need to do a little bit more work on your websites.
It takes time to attract people to a website whether they click on your AdWords or your competitors ad campaigns. You need to build organic visibility. You don’t want to rely on just one source of organic visibility because that source alone won’t bring you massive amounts of traffic and will not help you increase sales. When it comes to Search Engine Optimization it really comes down to two factors, you want visitors to come to your sites and you want them to stay. If you’re unable to convince them to stick around you’re losing a potential customer and potentially a lifetime customer.
Organic visibility means that when people search for a term or phrase on a search engine like Google, Yahoo or MSN that the result will show relevant pages that are rich in content related to that searched term or phrase. This means that people are not seeing a link leading to your landing page or sales page to buy your products, because the keywords or phrases lead them to another website. So you must maximize organic rankings with proper research and optimization. There are many ways to do this but in general you’ll want to optimize your web pages for the long-term.
- Long-term organic traffic means traffic generated from relevant links pointing back to your main web page, and from these links your traffic generated from the long-term will more often than not convert to sales.
- A few conversions means that you’ve spent your money on advertising and nothing has been received.
- This is not the way to build an authority website for Search Engine Optimization so you need to look at it this way, in your business, the only way to make money is to make sales.
- If you don’t want to do that then you shouldn’t be in business.